01
Data-driven approach
We use data and insights to make better decisions, optimise performance and measure what changes.
About Alwaad
ALWAAD / DOHA · WORKING ACROSS THE GCCTHE HUMAN PART.
Strategists. Designers. Storytellers. Makers. One team in Doha, taking your brand from the first question to the final frame.
Doha, Qatar Working across the GCC Arabic & English
"We'd rather tell you the honest thing today than the comfortable thing forever."
Didi Sharaf & Haytham Elwilly — Founders
One roof
Strategy, design, production and media under the same ceiling.
One team
The people who pitch you are the people who do the work.
Our story
NOT BUILT TO BLEND IN.
Alwaad was founded by Didi Sharaf and Haytham Elwilly around a simple observation: great marketing in this region rarely fails on ideas — it fails on execution that gets diluted between vendors.
So the agency was built the other way around. Strategy, design, production and paid media sit in one studio, share one process, and answer to the same standard. Led day to day by our CEO, Donia Samy, the team mixes regional insight with international craft.
Today we work with businesses across Qatar and the GCC — from family enterprises finding their voice to established names that need their next chapter to feel inevitable.
We're not the biggest agency in the market, and we're not trying to be. We're the one that keeps its word: clear scope, honest reporting, work that looks like it cost more than it did.
02
Clear accountability
Clear scope, shared priorities and reporting that connects the work to your business goals.
03
Connected expertise
Strategy, design, production and media work together, with one team responsible from brief to delivery.
What we stand for
LESS TALK.
MORE FOLLOW-THROUGH.
Eight words we actually use in reviews — not a poster in the meeting room.
Integrity
We say what we mean and do what we say.
Creativity
We look for the idea nobody else stopped to find.
Innovation
We use the right tools, not the trendy ones.
Collaboration
The best work is built with the client, not at them.
Transparency
Clear process, clear reporting, no black boxes.
Growth
We measure success by the business you build.
Client success
Your win is the brief we work from.
Adaptability
We move with the market, not behind it.
The team
DIFFERENT MINDS.
ONE STANDARD.
Didi Sharaf
Founder
Haytham Elwilly
Founder
Donia Samy
CEO
Dina Fakhrani
Operations Manager
Mohammed Albataineh
Production Manager
Sohaila
Account Manager
Talal Mohamed
Social Media Specialist
Passant Reda
Creative Team
Malk Mohamed
Social Media Specialist
Hanan ElSharnouby
Media Buyer
Mohamed AbdElmawla
Video Editor
Nourhan Ahmed
Graphic Designer
Amr
Graphic Designer
Abd Al Rahman
Photographer
Nesrin
Photographer
In-house studio
Cameras rolling, same day.
Because production lives in the same building as strategy, an idea can go from whiteboard to set without a single procurement email.
07 / START SOMETHINGDOHA, QATAR — OPEN TO AMBITION.
Sound like your kind of agency?